Urban Furniture
UO Furniture was a rebrand project. Focusing on Urban Outfitters Furniture Line, which doesn’t get much light. Creating a rebrand within the company using a variety of elements, such as color, texture, imagery, and typography. To create a new logo, social media, packaging and advertising for the furniture line. 
Logo Exploration
Urban Outfitters itself is a brand that is very natural and friendly, so I wanted to bring that to the furniture line and pick very natural, warm-toned colors. As well as a very dainty and simple type. Keeping it similar to the actual Urban Outfitters brand but still creating a new identity for the furniture line. Emphasizing a furniture line that tells the story of young adults entering adulthood through furniture expression. Focusing on creating a logo that is mature but still appeals to young adults in their twenties to thirties. 
Final Brand and Logo Development
