Social Media
It’s expensive to travel, and so the goal of this project was to bring a New York style bar to San Diego. Creating a space that is elegant yet would bring a taste of New York to San Diego. Developing a brand identity with logo creation, menu booklet, advertising, and a three-dimensional mockup of the experiential space with a range of lighting. 
Logo Exploration
With this logo design, I wanted to create a simple yet intricate, sophisticated logo. Exploring with size, hand drawn elements, and hierarchy. As well as different typefaces that could convey the drink element that I wanted to incorporate into the work. 
Final Brand Development
