Echo Skincare

Echo Skincare is a Men’s Skincare line that utilizes clean and organic products. Combining a chic and expensive look with a youthful grunge feel. Aiming to appeal to men aged twenty-five to fifty-five. Utilizing neutral tones, bold typefaces, and a minimalistic approach.

Logo Exploration

Exploring simple logos with simple typefaces. Mixing fonts, sizes, and space. I wanted to develop a chic typeface that would balance out with the grunge aesthetic. Staying within dark-toned colors such as red, blue, green, black, and brown.   Yet not too dark to seem unappealing.

Then, to make sure the grunge chic aesthetic was captured as well, I created a grunge pattern that combined my typefaces. Playing with the hierarchy, size, and pattern of the letters. Becoming the pattern of packaging as well as the marketing material.

Final Brand